Advertising! Yes believe it or not Advertising is still around and still effective online. Search Engine Marketing (SEM), basically Pay Per Click (PPC), is a great way to drive traffic directly to an offer or an opt-in page and your that much closer to converting that lead to a paying customer. This kind of lead generation is not limited to the generic search engine but can take place on FaceBook, Twitter, LinkedIn and other social media platforms as well and allows us to target your ideal prospect and increase the likelihood of those prospects becoming customers.
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